Use CASS Certification And Software To Send Your Mails Accurately And Quickly

CASS stands for Coding Accuracy Support System and is designed to improve the likelihood that your mail gets where it's supposed to go. According to the USPS, at least 10% of the mail going through their systems is undeliverable because of incorrect addresses. And another 15% takes longer to get to its destination than it should because addresses are not written according to USPS standards. As a mailer, it costs you just as much to mail something to the wrong address as it does to the correct one, so verifying your addresses can save you a lot of money in the long run.
Software that is "CASS-certified" compares the addresses in your list against a compressed version of the USPS National Database of addresses. This enormous file includes every US address and is updated regularly by the post office. The database includes street addresses and ZIP codes, but no names. So, you can find out if 1234 Cedar Street exists in Standpoint, but not whether or not Mary Jones is the person living there. To qualify for the highest postal discounts, you have to make sure that you receive and use the CD-ROM updates of the database.
CASS has certainly simplified the mailing process and the tedium and futility of incorrect or undeliverable addresses has been reduced to a large extent.
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Presort Your Business Mail Properly With PAVE™ Program

The PAVE program is a process designed in cooperation with the mailing industry to evaluate presort software and determine its accuracy in sorting address files according to DMM® standards. PAVE is available only to software and hardware developers, i.e., companies that develop presort software or manufacture presorting equipment for resale or internal use. Participation in the program is purely voluntary.

Although this program evaluates and validates presort products manufactured by developers, PAVE does not guarantee acceptance of mail prepared using PAVE-certified hardware and/or software; however, it does provide national approval of computer-generated facsimiles of USPS® postage statements, standardized documentation, and other presort documentation.

The USPS defines a PAVE-certified software product as a presorting product with source code specifically written to operate on a particular platform or operating system and assigned a specific version number. Many products use different language compilers to process files within different operating systems or on different hardware platforms. Therefore, to maintain the highest standards of quality assurance, PAVE will certify each product that operates on a particular platform at the current version number. One platform will be tested completely according to the test files ordered, and additional platforms will be tested randomly. The developer may either submit all platforms or just a few for certification. PAVE will evaluate each platform of the presort product separately and will issue a certificate for each platform that meets the PAVE accuracy requirements.

Address Verification Software For Increasing Business Profit And Reducing Loss

Gartner study says that poor quality customer data costs U.S. business an estimated $611 billion dollars a year in postage, printing, and staff overhead of reading data from operational systems.
The USPS is the least expensive way to ship letters and small merchandise in general in the USA. The USPS software and Data Quality software will enhance the profitability of every business. By maintaining the cleanest data records there will be less duplicate mailings, less returned mailings, a much stronger ability to sort potential customers and track results. In the challenging time the clean interface and ease-of-use of data quality tools makes is fast and a definite for all businesses looking to maximize their marketing dollars.
So by combining data and USPS software together the benefits will be significant.
They improve the quality of your data.It ensures that each of your customer has only one profile on your computer, so there's no chance of sending same product to same person more than once.

This can have an additional advantage of welcoming your customer when they log in.

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